Make every hour in your day count by giving your clients the most and the best.

With any project there are lulls. Waiting on client feedback, waiting on vendor estimates, whatever. We all try and maximize our time to fill those lulls with other billable work and switch gears to move the next thing forward. But what if all your projects are on hold for an afternoon?

Go see a movie and enjoy the break? Good sometimes.

Get on the phone and start e-mailing and prospecting new leads? Better.

Work on ways to strengthen the relationships you already have? I think Seth Godin would say that’s the BEST.

Ideally every job would be under budget, you would bill every hour in the day to something, and you would be constantly in new business mode, but there’s a lot to be said for making your work the best it can be and striving to satisfy your clients so completely that they can’t wait to work with you again.