I firmly believe that companies should always try and stand out and be distinctive with their branding. But how much is too much? Often, there's a fine line between being distinctive and being inappropriate and customers will decide if it's been crossed.

Here's an article on the branding update for Peabody Nixon.

I love the energy, boldness and friendliness of the updated identity, but does it look like an international law firm? No, but if the goal is to redefine what an international law firm should look like then the answer will someday be "yes."

I applaud Nixon Peabody's willingness to stick their necks out and be different.

http://www.wired.com/design/2013/11/a-law-firm-gets-a-rebrand-fit-for-a-tech-start-up/

Here's a link to the firm's website as well. It's worth a look. It's very different from what you'd expect from a national law firm at least today. You might feel differently tomorrow.

http://www.nixonpeabody.com/index.aspx

By the way, Lee says she HATES the look of their new website and the green is assaulting her eyes. Check it out and see what you think.