Art direction and design from concept to final art.
Zanimal specializes in art direction and design creating unique concepts and visually compelling executions.
Concept sketch for Cabarrus County, NC
This was a really fun destination marketing project for Cabarrus County, NC, Where Racing Lives.
Cabarrus County is the home of the Charlotte Motor Speedway and also where the NASCAR teams are based. In the same way that everyone in Nashville is immersed in music, the people in Cabarrus County live and breathe racing. Instead of bumping into Brad Paisley or Dierks Bentley at the grocery store, you might see Danica Patrick or your favorite crew chief.
Full page shopping ad for Cabarrus County, NC
Photo: Michael A. Anderson
Research and marketing strategy: Chandlerthinks
Copywriting: Kevin Endres of The International Offices
Art direction: Brian Bruzewski of Zanimal
Retouching and Color: Kevin English of Little English
This concept involved showing a pit crew serving customers in everyday situations. Instead of a stock car, the visitor is the star and they get fast and friendly service from none other than the Stewart Haas Racing team.
Working with local photographer Michael A. Anderson, we created multiple scenarios including dining, a water park, golfing, lodging, a business meeting and more, and developed them into ads for print and electronic media. Click the ads to see some more examples from the campaign.