I loved this article by John Hall and wanted to share it with you. I think there are some really good thoughts in here about creating web content that your audience will find useful, instead of creating self promotional gunk full of searchable keywords. I hope you like it too. My favorite part is where the writer says:

"While wandering around a new city, you bump into me. You ask for directions. I reply by explaining that I’m exceptionally talented, intelligent, and handsome (which you’d already observed, of course). Also, you should buy this thing I’m selling. Oh, and please tell your friends how wonderful I am.

If it seems ridiculous in real life, why is this scenario so common in the digital content world?

Nobody likes a narcissist, yet the social media landscape is full of companies bragging about themselves."

http://www.forbes.com/sites/johnhall/2013/10/27/this-is-whats-wrong-with-your-content/