With video becoming such a big player in online marketing these days, it is important to have some good tips in mind when your company decides to create a video.

1. Keep it simple. When faced with the prospects of creating a video to promote a company’s services or brand message, it is common to try to overload the video with too much information. A clear message will be more effective as it will allow the viewer to stay focused and get the message. If you have several messages to convey, consider creating a series of 2 minute web videos. It gives your audience a way to go to the information that is most interesting to them.

2. He said what? Keeping the language simple, common word choices, with easy to understand phrases vs. a lot of corporate speak that becomes too dry.

3. Be creative. Avoid just a talking head. Add in informative graphics, interesting locations to help improve the video and capture the audience’s interest. You should have no more than 20 seconds between scenes or camera cuts. Proper sound, lighting and HD video quality go a long way in making your video interesting.

4. She’s the authority. For important credibility in a video, have the project manager or the authority on a product or service talk about it.

5. Take some action. If you have a good, informative video, take advantage of your audience’s attention and add a call to action at the end. You can tell them about a newsletter to sign up for, go to a website, make comments or check out your blog.