Here is an overview of our typical logo development process. We start with rough pencil sketches and connect with you at each phase to make sure we are on track throughout the process. This means clients are engaged all the way through, and no one is surprised with the final execution or the final invoice.
PHASE 1: Discovery, strategy development, project management
This will include development of creative and strategic goals, objectives, tone, mandatories, and review of relevant references including peers and competitors.
PHASE 2: Concept development
This will include initial rough sketches showing various configurations, basic type styles, etc. References may also be shown for discussion, i.e.: other logos that are similar and relevant to this project. Sketches will be narrowed down and one to two directions will be flagged for further exploration.
PHASE 3: Logo execution
This phase will include rough computer comps of one to two approved directions executed to a tighter, more finished level. These directions will be narrowed down and final version will be taken to mechanical art and rendered on computer in black and white.
PHASE 4: Mechanical art and color exploration
This phase will take the chosen concept direction to final art. Color options will be shown, and once color is approved, the art will be provided to you in multiple digital versions: PMS, CMYK and RGB and saved as JPG, PNG and EPS formats for various print and screen uses.
Logo sketch for Begin Anew
Final Logo for Begin Anew