Branding is important when recruiting candidates to your law firm too.

Here's a "sponsored content" article that appears on the Above the Law Website written by law firm recruiter, Scott Love.

Law firms know that brand perception plays a big role in the recruiting process. Their marketing audience isn't just clients and prospects, it's peers and recruits as well.

Here's a snippet form the article:

1. Always regard your firm’s brand from the viewpoint of those outside of it. We all think our own children are the smartest and best looking in the class. You need to look at your own firm objectively from the perspective of a reluctant prospect who has a lot to lose if the move to your firm goes wrong.